Do you know those websites that sell vouchers? full of adds and the word free splattered all over the screen?
I always feared them, always closing the browser before my eyeballs retained enough information so even the bright colours and hypnotic patterns wouldn’t reach my brain; thinking that just by looking at the website, my computer could burn and my bank account support the family of some hidden gang leader from a remote part of the unknown world.
But I wouldn’t be writing this post should I’ve not championed my fear and faced with bravery my nemesis.
I bought a voucher on MyCityDeal.
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Thanks to the internet, people are communicating without limits.
The marketing industry needs to change their game. They no longer can tell you something is good, they can only try to harness the synergy of millions of people communicating and hope for the best.
After the Rage Against the Machine campaign for Christmas No. 1, it was clear that the power of a crowd loose on the internet, can destroy millions of pounds invested in PR. The companies that understand this, will survive, the rest will become Beta manufactures.
Nike understands this, so together with Vice magazine, are releasing a new app for the iPhone.
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Boris Johnson has decided to step up and defend one of the most severely attacked minorities in London, the super-rich.
As a true knight in shinning armour, with justice as its sword and the greater good on its heart, Sir Johnson has decided to rise his voice and protect those who don’t have one. The bankers.
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Do you know those websites that sell vouchers? full of adds and the word free splattered all over the screen?
